BACK ON TV FOR 2022. GINSTERS, FROM A LAND WHERE COMFORT MATTERS.

We’re excited to have launched our first campaign with the creative minds at award-winning international creative agency TBWA\London. Our TV campaign introduces the brand-new strapline: ‘Ginsters. From A Land Where Comfort Matters’, going live Thursday 19^th May across the ITV network, Channel 4, Channel 5 and Sky.

As the Nation’s favourite pasty makers our latest TV ad aims to reacquaint the nation with our brand via a heavyweight £1.3 million campaign.  The campaign stars the hero of the Ginsters range, the Cornish Pasty, and seeks to drive home the importance of quality comfort food when you need it most, with a creative that summarises our brand identity and Cornish heritage. Working with TBWA\London, the brand messaging pays homage to the heart-warming and delicious Cornish Pasty, originally designed as a portable lunch for miners, fisherman and farmers braving the wild elements.

To this day, there are many who still take quiet comfort in a warm, generously filled Ginsters Cornish Pasty. Whether it’s a determined cyclist who has triumphed on a coastal path through the driving wind, or a wetsuit-clad sea swimmer taking on the icy Cornish waves, a warm Ginsters Cornish pasty is the ultimate payoff for their exertions.

We’re so proud of our strengths; creating great quality, fantastic-tasting, real food that always delivers. All products are made using 100% British meat, no added artificial preservatives, colours or flavours, locally sourced vegetables, and delicious filling in every bite of golden pastry.

Share your thoughts with us on social, and why not enjoy a hot baked pasty too. Mmmm!