The Nation’s Favourite Cornish Pasty*
With over 50 years of baking expertise our chefs are dedicated to creating the best quality pasties, slices and rolls from our home in Cornwall. Our delicious products are packed full of flavour and encased in golden baked puff pastry. Whether it’s an iconic large sausage roll, the classic Peppered Steak Slice or our NEW Limited Edition Heinz Beanz & Cheese Slice, you are in for a treat.
Air-fryer friendly, you can create a satisfying lunch in just 10 minutes.
Always 100%
British Meat
No added artificial
colours, flavours or
preservatives
Locally sourced
veg**
* Source: Nielsen IQ: Total Chilled Savoury Pastry 52w/e 06/09/2025
** Locally sourced vegetables where possible
Merryn is Back: Taste the Effort Brand Campaign
Ginsters award-winning Taste the Effort campaign is back on air – with a fresh new look.
The new TV creative returns to Merryn’s farm, where she proudly shows how she’s raising the bar on quality once again. From using 100% British Beef to locally sourced veg where possible.
Inspired by the farmers we work with, we’re excited for everyone to ‘Taste the Effort’ that goes into each and every one of our products.
Our Range
You can’t beat the Original Cornish Pasty. The Nation’s favourite. Potato, onion and swede (all locally sourced from Cornwall) combined with 100% British Beef in Ginsters’ signature peppery gravy, all encased in golden puff pastry, it’s just delicious!
For those of you wanting a little more culinary adventure when it comes to snacking, tuck into our Pockets Range, bringing street food flavours such as Butter Chicken, Salt & Pepper Chicken or Smoky BBQ Beef to tempt your taste buds.
Does our BBQ Hunters Chicken Slice or our Spicy Sausage & Red Pepper Pasty take your fancy? Perhaps it’s a ‘classic’ flavour kinda day? Then tuck into our hearty Peppered Steak Slice for the win. There are so many to choose from, you won’t be disappointed.
Pasties
Slices
Pastry Toasties
Rolls
Pockets